Our business and our value proposition are focused solely on assisting corporations manage their strategic real estate projects. Companies that develop a comprehensive real estate strategy, tightly linked to their overall business strategy, will not only minimize their ongoing real estate costs, but will create significant real estate asset value.  We assist companies in the development and execution of these strategies.

We develop a thorough understanding of our client’s business strategy, corporate finance, and accounting objectives.  With that knowledge, we integrate our understanding of the real estate and capital markets to develop real estate solutions that solve operational requirements while also meeting cost and financing objectives.

Building Relationships

Through the years we have developed a track record with a range of companies, primarily but not solely in the technology industry. This record has been built on our ability to rapidly understand a company’s objectives, structure solutions, and communicate throughout the organization to gain consensus and approval.  We strive to be an ongoing resource for our clients, rather than simply focusing on a particular transaction.  Our success is measured by our client’s success.  Whether it’s reducing the impact of their real estate on earnings per share, developing strategic properties that will take them into their next decade of growth, retaining or disposing their existing properties, our ultimate goal is to identify and execute real estate solutions that contribute to our client’s future success.

Services

The competitive nature of today’s global marketplace demands excellence in the management of corporate assets and operating cost structures.  Real estate and related occupancy costs are generally the second largest cost category behind payroll.  Successful management of this cost category requires a well developed real estate strategy that supports the company’s operational and financial goals.

Our starting point is to gain a thorough understanding of the operational drivers creating the demand for real estate actions.  This provides a solid foundation to identify expansion and contraction requirements.  We then complete an analysis of the company’s existing real estate portfolio, identifying cost, utilization, and value parameters.  The result of this effort is a data-driven plan that will allow the company to make effective real estate decisions going forward.

Cost Management Programs

In the same way that companies use investment banks to analyze strategic business alternatives, or their capital structure, our clients utilize PrimeMark Advisors to identify opportunities to improve the productivity of their real estate assets leading to significant reductions in operating expense.  We understand how to drive cost-savings programs.  Our expertise extends to strong accounting knowledge, and financing alternatives, which allows us to evaluate alternatives from both a cash flow and a book viewpoint.  Importantly, we also take responsibility for executing the agreed upon actions that will yield the desired cost savings.  We understand the urgency in these projects, and we have a track record of delivering cost savings.

International Markets

PrimeMark has considerable experience in international markets and undertakes assignments to identify and secure real estate solutions for its clients.  Working with international partners, we are able to eliminate the complexities that are often associated with international projects.

Acquisitions

Our firm’s financial and market skills are particularly valuable when companies are undertaking a significant acquisition, such as a headquarters facility, a major expansion internationally, or a business unit campus.  The management of these projects is often crucial to the business’s continued success.  We bring a comprehensive process to these assignments that assures the acquisition will meet desired location, cost, operational, and flexibility goals.

Dispositions

Changing business conditions and strategies eventually lead all companies to a point where some facilities need to be exited.  In these projects, we generate value for our clients by minimizing the disposition period, and by maximizing the sale proceeds for owned assets.  While subletting a property may be a solution, we have generally found that a re-capitalization of the property, involving new investors, will lead to significant better financial results.  In addition, it removes our client from any subsequent responsibility for the property.

The keys to our disposition success include an intensive analysis of the asset to determine how it competes in the surrounding market.  In addition, we conduct an exhaustive market search to identify all possible traditional users, as well as non-traditional users.  This marketing process is supported by financial modeling to assist our clients in identifying the best disposition alternative from both a cash and book alternative.

Companies that develop a comprehensive real estate strategy, tightly linked to their overall business strategy, will not only minimize their ongoing real estate costs, but will create significant real estate asset value.  We assist companies in the development and execution of these strategies.

About Us

PrimeMark Advisors